No Comparison…

Wednesday, December 30th, 2009
Leadership Many years ago, a mentor told me that anytime we compare ourselves to others... we lose. The way the principle was described to me, and the way I have described it to countless others, is like this... If I compare myself with you... all I know about you is what you have shown me. In other words, more than likely... all I know is your BEST characteristics. On the other hand, I know all of my own WORST traits, 'cause, well... I've lived them! So,…  
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Point Of View…

Tuesday, December 29th, 2009
Leadership My friend, Warren, lives on a small piece of limestone and coral about six hundred miles southeast of Puerto Rico and just beyond the eastern border of the Caribbean Sea. Recently, I suggested that maybe we could meet halfway and hang out in Miami for the weekend... but then I remembered that he doesn't like the cold that much! Yes, depending on where you live, Miami could be toasty warm or just a wee bit chilly... it all depends on your point of…  
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A Season Of Giving…

Friday, December 25th, 2009
Leadership I don't know about you, but Christmas is definitely one of my favorite times of the year. Well, actually Fall is my favorite time of the year... Christmas is just my favorite holiday... so I suppose what would make a perfect situation would be to move Christmas to October. Then again, I like the week between Christmas Eve and New Year's Eve, so I guess we would kinda have to move New Year's Day back a few months also. Hmm... so here's what I'm thinking.…  
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A Great Use For The 80/20 Rule…

Wednesday, December 23rd, 2009
Leadership In 1906, ecomomist Vilfredo Pareto obeserved that 80% of the land in Italy was owned by just 20% of the people. A star was born! In no time, the Pareto Principle... the 80/20 Rule... would become an almost universally accepted measure in teachings on economics, business, technology, and success. Suddenly, we learned that the top 20% of achievers earn and control 80% of the worlds wealth, while…  
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Social Media and Snake Oil… Part II

Saturday, December 19th, 2009
Marketing One of the great things about New Media is that anyone, anywhere, can suddenly go into business and brand themselves however they want. Of course, one of the watch-outs with New Media is that anyone, anywhere, can suddenly go into business and brand themselves however they want! Now, you already know that I'm all for people working for themselves... I've been beating that drum for a very long time. And you also know that when it comes to New Media,…  
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Social Media and Snake Oil… Part I

Tuesday, December 15th, 2009
Marketing Ahh... Marketing Claims. I was driving up from Chicago the other day and, as I often do, spent a few minutes in between phone calls scanning the AM Talk Radio Stations listening for anything political. Suddenly, this catches my attention... as does anything to do with New media... "Coming up next on 'Expert In The House' we have Robert W. Glockenspiel of Good Stuff Marketing to talk with us about the importance of New Media and Social Networking." Now, of…  
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We All Want To Be Loved… Part II

Thursday, December 10th, 2009
Marketing Okay... So in preparation to continue our last discussion, I just sifted through my In-Box looking for the stack of Online Newsletters that I received over the past two weeks. They are pretty easy to find, since... well... they all pretty much look the same. Ahh ... I bet you can see the point developing already. Here are a few of the Subject Lines to get you started... "December…  
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We All Want To Be Loved… Part I

Sunday, December 6th, 2009
Marketing We all want to be loved. And not just that, most of us also want to be noticed, appreciated, sought-after, respected, and... valued. Yes, valued. We want to know that we bring something to the table... that we are making a difference and impact. And one of the ways we do that is to give of ourselves, through acts of service... by sharing our time and influence... and our ideas. Yes, we want to know that our ideas are valuable... that we can change and improve circumstances…  
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