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Sometimes the most seemingly uneventful circumstances can lead to some very profound insights. Such was the case recently as I found myself in a relatively new Starbucks location in a city on the southern border of my own. Now, I must say that searching for good java is nothing new in my life. Kind of a daily routine for many years; actually, several decades if the truth be known... and on any given day… 
One of the great things about New Media is that anyone, anywhere, can suddenly go into business and brand themselves however they want. Of course, one of the watch-outs with New Media is that anyone, anywhere, can suddenly go into business and brand themselves however they want! Now, you already know that I'm all for people working for themselves... I've been beating that drum for a very long time. And you also know that when it comes to New Media,… 
Ahh... Marketing Claims. I was driving up from Chicago the other day and, as I often do, spent a few minutes in between phone calls scanning the AM Talk Radio Stations listening for anything political. Suddenly, this catches my attention... as does anything to do with New media... "Coming up next on 'Expert In The House' we have Robert W. Glockenspiel of Good Stuff Marketing to talk with us about the importance of New Media and Social Networking." Now, of… 
Okay... So in preparation to continue our last discussion, I just sifted through my In-Box looking for the stack of Online Newsletters that I received over the past two weeks. They are pretty easy to find, since... well... they all pretty much look the same. Ahh ... I bet you can see the point developing already. Here are a few of the Subject Lines to get you started... "December… 
We all want to be loved. And not just that, most of us also want to be noticed, appreciated, sought-after, respected, and... valued. Yes, valued. We want to know that we bring something to the table... that we are making a difference and impact. And one of the ways we do that is to give of ourselves, through acts of service... by sharing our time and influence... and our ideas. Yes, we want to know that our ideas are valuable... that we can change and improve circumstances… 
So, I was speaking with some friends over the weekend who got on the subject of Social Media in general, and Twitter in particular. After a few minutes, one of them asked how on earth you could have any reasonable interaction in less than 240 characters. Total waste of time, said he. Of course, for those of us who spend any time at all with Twitter, we'd probably love 240 characters... since the limit is 100 less than that. Then again, I'm thinking 140 may be… 
Yesterday we spoke of Politicians who have made a handsome living over the years by employing the principle that they could "fool some of the people all of the time, and all of the people some of the time." And regardless of which side of the aisle you tend to find yourself sitting on... complaints about the bias of the mainstream… 
Back in the days when politicians went from Point A to Point B by rail, giving speeches off the back end of a train, I suppose it was easy to tell their assembled audience whatever it was they thought it needed to hear. When speaking to a local Labor organization in one town, and a group of Business Executives in the next, it was quite possible that neither would ever learn what the other was told. In that era, many an elected Official… 
I have a dear friend in Minneapolis who says he is "Always Thinking of Ways to Help Make Your Day Remarkable...!" and the truth is that he is. Now before I continue, I must clarify three things. First, I guess he doesn't really live in Minneapolis anymore, though that is where he grew up. No today, he lives just across the border in a small Wisconsin town that you've never heard of... but… 
Dear Rebecca (Sam, Marco, LaTonya, Andrea, Ronnie, Miko, and Mitchell et al.), Just a few thoughts to share with you in this letter. First, I want you to know that I am very proud of you... heck, after reading this... half the world will be proud of you! Two weeks ago, the closest things you had to a marketing plan were the cold calls you were getting from an onslaught of entry-level TRADITIONAL MEDIA sales reps, and an occasional hurried glance… 
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