Steve Buelow - Small Business Leadership and Marketing Strategy

And If The Competition Jumped In The Lake…?

Friday, November 21st, 2008

"But Mom... everyone else gets to go! Bobby gets to go!!!"

"And if Bobby jumped in the lake... would you jump in too?"
my mother calmly asked.

I hated that question... but looking back, it was probably good advice. Just replace the "jumped in the lake" part with any number of activities that were sure to lead to trouble.

In fact, as I think about it today... Mom's old adage is probably good advice for marketers as well.

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Tags: best customers, big boxes, bold moves, conventional wisdom, customer expectations, customer needs, customers, employees as marketers, game plan, industry standards, jump in the lake, leader, leadership lost, main street, marketers, marketing, marketing discipline, marketing errors, marketing plan, mom, small business, small business owner, wal-mart
Posted in leadership, marketing
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stevebuelow.com
Great marketing, in the absence of character, will eventually tick off even your best customers!

And If The Competition Jumped In The Lake…?

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stevebuelow.comGreat marketing, in the absence of character, will eventually tick off even your best customers!

And If The Competition Jumped In The Lake…?

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stevebuelow.com
Great marketing, in the absence of character, will eventually tick off even your best customers!