Steve Buelow - Small Business Leadership and Marketing Strategy

And If The Competition Jumped In The Lake…?

Friday, November 21st, 2008

"But Mom... everyone else gets to go! Bobby gets to go!!!"

"And if Bobby jumped in the lake... would you jump in too?"
my mother calmly asked.

I hated that question... but looking back, it was probably good advice. Just replace the "jumped in the lake" part with any number of activities that were sure to lead to trouble.

In fact, as I think about it today... Mom's old adage is probably good advice for marketers as well.

Are Your Terms Killing You?

Wednesday, November 5th, 2008

"We've got some cash flow issues, and I'm really getting concerned... especially now with the credit crunch", a small business owner related.

"What's the average age of your receivables?" I asked.

"Forty-five, maybe sixty days." Two clarifying questions later, we determined it was actually closer to ninety days.

"And what are your terms?" I inquired.

Immediately he responded "Net 30."

Here is a firm that is…
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Tags: accountability, accounts, accounts receivable, agreement, ambiguity, analysis, benefits, billing, business, business owner, business terms, cash flow, challenges, clarification, coaching, competition, competitive advantage, confidence, confusion, consistent, credit, customers, details, economy, excellence, expectations, fees, financial, fiscal, game plan, habits, incentives, industry standards, leader, market, message, money, on-boarding, optimizing, options, orientation, payment, purpose, receivables, respect, service, stability, staff, terms of business, training
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stevebuelow.com
Great marketing, in the absence of character, will eventually tick off even your best customers!

And If The Competition Jumped In The Lake…?

Are Your Terms Killing You?

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stevebuelow.comGreat marketing, in the absence of character, will eventually tick off even your best customers!

And If The Competition Jumped In The Lake…?

Are Your Terms Killing You?

Categories

Archives

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stevebuelow.com
Great marketing, in the absence of character, will eventually tick off even your best customers!