stevebuelow.com
Yesterday I wrote how seventeen year old boys and girls are deciding the eventual fates of many adult career paths. You can either scroll down 'till you get there, or click here to read it in a new window. Some of them work out well, but studies show that huge percentages of the American public would do something… 
There is no doubt that we live in extraordinary times... awesome, really. Yes, I know... there's trouble in high places... and some low places as well. There's concern over prices and the economy... education, health... you name it. And you're right... half the country is unhappy with the election, and international worries abound. But here's what I like... Whatever else is going on, never in history has it been easier or cheaper to connect with… 
Yesterday I wrote that in regard to the potential applications for small business marketing, I was not initially impressed with social media in general, or social networking in particular. In short... I missed it. But this got my attention... In July 2005, Rupert Murdoch's Read More
Three or four years ago, after hearing so much about social networking and it's potential impact on small business marketing, I needed to find out what the buzz was all about. So, I did what many others have done... I 'browsed' myspace.com... There were thousands... no, tens... hundreds of thousands...; there were MILLIONS of kids ranging
As it gets cold again here in Wisconsin, I find myself thinking back a few months to when it was just getting warm again in Wisconsin! The Friday before Easter was a beautiful day, and I was looking forward to plans we had on that first spring weekend. But something kept gnawing at me that afternoon; two words used by a CEO in a conversation a few hours earlier... two words that I hadn't heard in quite some time: "...hunker down." "There's nothing we can… 
The story you are about to hear is... well, you know it's true. The names have been changed so you can plug in your own... Monday morning. All six incoming lines are full; all on hold for you. You pick up the first call... it's Joe from Channel 63. They're doing a cross promotion with The Shoe Leather Cafe. Today and today only, for just $525, they'll produce a 30 second spot and run it 45 times between 1am and 3am next Sunday morning. You'll also get your logo printed… 
"But Mom... everyone else gets to go! Bobby gets to go!!!" "And if Bobby jumped in the lake... would you jump in too?"
my mother calmly asked.
I hated that question... but looking back, it was probably good advice. Just replace the "jumped in the lake" part with any number of activities that were sure to lead to trouble.
In fact, as I think about it today... Mom's old adage is probably good advice for marketers as well.
You…
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