Saturday, June 27th, 2009

"I've got a guy I'd like you to meet... " a friend told me. "The two of you have got to get together... you think so much alike... you have so much in common. You know, he's a self-made millionaire!" "Self-made...! Well, that certainly DOESN'T describe me," I said. "Oh c'mon, Steve. I know what you've done in your business career... don't be so modest!" Well, the truth is that honesty IS NOT modesty... and I was just being honest.…
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Tags: bankers, brokers, career, credit, employees, family, honesty, mentorship, millionaire, modesty, pastors, politicians, relationships, rewarding people, self-made, status, strong teams, support, team, team building
Posted in getting it right, leadership
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Saturday, April 4th, 2009

I've made a lot of mistakes in business over the years. Most were pretty minor... but several were... let's just say, significant learning experiences. One of the biggest was that as we grew... and we added staff... there was a period of time where I allowed certain details to get away. After all, I had people who could handle those things now... so I moved down the hall. Previously, I had my office right up front... in the mix.
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Tags: big picture, customers, details, employees, employees as marketers, growth, leader, mistakes, relationships, revenue growth, service businesses, small business, small business leadership, small business owner, staff, status, suppliers as marketers, team
Posted in leadership
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Thursday, April 2nd, 2009

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't like the choices? Well, then... how about an incredibly professional and friendly staff... or a relaxed, caring, customer-centric environment? How about a dental office that is so on-time at 2 o'clock in the afternoon that the patient (me) never felt the fabric of a chair in the waiting area.…
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Tags: best customers, competition, competitors, culture, customer experience, customer service, customers, customers as marketers, excellence, ideal customers, internet, leader, new media, professional development, referral business, referrals, relationships, service, service professionals, small business, small business leadership, small business marketing, small business owner, staff, team, whole team marketing
Posted in leadership, marketing
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Tuesday, March 3rd, 2009

Okay, so
yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations don't work. I know... it didn't make sense to me either. His entire teaching hangs on the thread that your customers, regardless of your industry, no longer want to have any…
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Tags: change, commitment, commoditization, commodity, competition, competitors, consultants, customer expectations, customer experience, customer service, customers, improvements, price, referral business, referrals, repeat business, salespeople, satisfaction, small business, small business marketing, small business owner, team, whole team marketing
Posted in marketing
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Wednesday, February 18th, 2009

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question of small business owners and service professionals, I get the same answer... sales. While this should be an indirect outcome, I have a different answer. The purpose of building a network is to develop relationships... the best of which will ultimately make up your team. As a small…
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Tags: banker, character, credit, credit crunch, ideal customers, influence, market, networking, niche, potential, prime the pump, relationships, sales, service businesses, service professionals, small business, small business marketing, small business owner, solutions, team, team building
Posted in leadership, marketing
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Monday, February 9th, 2009

After wrapping up a conference call on the subject of business leadership and values, I received two questions which I'd like to answer here. To paraphrase: 1) Why do I spend so much time on small business, as opposed to big business? 2) Are these principles transferrable to the large corporate environment? I'd like to answer the second question today, and the first one tomorrow. The principles that I teach, and spend seventeen…
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Tags: big business, conference call, confli, corporate ladder, family, goals, leader, managers, principles, small business, small business leadership, small business owner, team, values, vision
Posted in leadership
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Saturday, February 7th, 2009

Okay... so if great relationships are the secret to a satisfying and meaningful life... and if successful long term relationships are fueled by common values... where do we begin? We begin... by taking inventory. A Values Inventory. And like any inventory, it is a list of what you possess at a moment in time... it's not a wish-list of things you'd like in the future. Our values are the true picture of who we are today... a snapshot of…
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Tags: actions, character, character traits, decision making, employees as assets, family, ideal customers, leadership traits, loyalty, marriage, master values list, perseverance, principles, priorities, purpose, relationships, reputation, team, teamwork, trust, values, values inventory
Posted in leadership
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Wednesday, February 4th, 2009

In the spirit of
yesterday's article, I thought I would do a little unscientific test today. So I spoke with three random people (I said it was unscientific), and asked them to identify the attributes of an ideal client. Two listed some basic demographics like the annual revenue of the company, industry sector, number of employees, etc. The other…
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Tags: a gig is a gig, best customers, demographics, employees as marketers, ideal customers, objectives, referral business, referrals, relationships, small business, small business leadership, small business marketing, success, team, transactions, wiifm
Posted in leadership, marketing
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Saturday, January 31st, 2009

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad of advertisements touting such things as 'we believe in quality', 'great customer service', or 'fast delivery'. Worse, the spot threw a wide net... making the appeal that, "Whether you operate a home-based business, or a Fortune 500 company... you face…
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Tags: Add new tag, advertising, challenges, character, competition, culture, customer, customer service, delivery, differentiation, ideal customers, position, positioning, quality, radio advertising, service, small business, small business marketing, team, value, values
Posted in marketing
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Friday, January 30th, 2009

A few thousand years ago, a powerful and wealthy young man made the observation to the effect that... as iron sharpens iron, so one person sharpens another. He knew that to really succeed... we need competition. To create strong habits, and strive to become our best... we need to be challenged. To remain accountable, and focused on what's truly important... we need the company of others. And as leaders and small business owners, we need the advice…
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Tags: accountability, actions, advice, challenges, competition, effective, efficient, failing, failure, habits, important vs. urgent, iron sharpens iron, lead, leader, principles, small business, small business leadership, small business owner, success, team
Posted in leadership
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