From the monthly archives:

August 2009

Marketing

A few months ago, I wrote about an insurance agent I met while on a cross country flight.

It seems his entire staff, along with his forty year practice, was being taken to the cleaners by a cute little gecko with an Australian accent.

It was very unfortunate.

They were frozen… stuck in tradition and old habits… about to go under, and all they could think of, in an age of UNPARALLELED OPPORTUNITY, was to get on the phone and call even more people who had zero interest. Just like they’d always done.

Recently, I think I met his brother. Though they didn’t look alike… they sure did think alike.

So, here is the setup.

I am speaking with Dale. BTW, Dale is not his real name, but I want to protect his identity and… he just looked like a Dale.

But I digress…

Anyway, Dale’s grandfather started a blacksmith shop after coming home from WWI. The year was around 1918 and in rural Minnesota, he had plenty of work. Ultimately, he brought his son, Dale’s dad, into the business and they moved to the city, forsaking blacksmithing in favor of retail hardware.

Another World War and a Korean Conflict later, Dale’s dad bought out Grandpa’s interests and expanded the hardware store to include power equipment rentals, small engine repair, and… this was big… he moved 65% of the business into personal watercraft sales and service.

Enter Dale. He had hitched around with several careers and now came into his father’s business… right about the time Dad was getting set to retire.

Yes, Dale took over at once… and changed nothing.

You may or may not have noticed that personal watercraft sales are in the tank right now (pun intended). In fact, I am guessing that you bought VERY FEW of them this summer.

Dale’s entire business is on the rocks, so I asked what changes he was prepared to make.

Silence… and then, “I can’t get totally out of that… it was my grandpa’s business.”

No, grandpa was a blacksmith… he’d never heard of PWC’s… and he was a smart enough blacksmith to get TOTALLY OUT of blacksmithing.

Dad was pretty sharp too… but I think we need to pray for Dale.

Yes, pray for all the Dales.

 

I look forward to speaking with you soon.

 

Photo Credit:

AngelsWings

Share

{ 2 comments }

Marketing

It could just be a vision thing, or I suppose… you could call it a lack of vision thing.

But it seems that quite often, we see… or don’t see… whatever it is that we expect to see. In other words, our expectations color our perceptions… and then our actions.

And yes, of course, you guessed it… they also influence our inaction.

I’ve been thinking about several conversations that I’ve had recently with business leaders on the subject of change. Specifically, what visions do they see… and what expectations do they have… when they think about change.

Interestingly, most responses weren’t positive.

It appears that even these highly successful and powerful leaders can fall into the trap of guarding the status quo.

Of course, this is certainly understandable… since in many cases they were instrumental in helping to create it.

**************************************************************************************************************

So, what is it about change that makes it so unpopular in so many circles?

Change often takes us to a place that is new… a place to which we’ve never been. And in so doing, it brings with it the unknown… specifically, the FEAR of the unknown.

Now, in case your mom never told you… I will. Stay away from four letter words… especially this one… F-E-A-R.

I have a friend who says that, given the choice, many people will choose UNHAPPINESS over UNCERTAINTY.

Yes, the FEAR of the unknown can be a powerful force… the operating words being “can be”.

However, it need not be… neither in our personal life… nor in our professional life.

Some stories… next time.

 

Questions:

What do you believe is the difference between people who FEAR change… and those who embrace it?

What is your point of view?

What positive or negative experiences have colored your expectations?

 

Photo Credit:

AngelsWings

Share

{ 2 comments }

Marketing

The story you are about to hear is true… but Bob’s name has been changed in order to… well, you’ll understand in a minute.

********************************************************************

Walking to my car the other day, I was scrolling my received calls list and checking messages when a voice from the past came across my phone.

“Steve… this is Bob. I know it’s been a couple of years, and I know I totally disappeared, but…”

Oh, Gosh… I had to think.

Yes, it had been a couple years… and then a couple more. If I remembered correctly, we hadn’t spoken since August of 2004.

At that time, he had called me to get an opinion on a business he was planning to start, and asked if I would give it a completely objective review.

I said I would.

Details were in short supply, and no business plan had been done. He had very little investment capital, and I could see no revenue stream that would offset his startup costs within the first three years.

I told him so, and then suggested that he might want to consider…

He stopped me in mid-sentence. “No, I don’t want to go that route. I’ve always had MY MIND SET on doing it THIS WAY… I’ve just got to get in to see enough people… to CONVINCE enough people… that I’M RIGHT about this.”

Very agreeably, we agreed… to disagree.

**************************************************************************************************************

Fast forward to last Friday.

Five years have passed, and his venture has been defunct for almost 30 months. “I could really use your advice,” he said. “I sold some real estate, and I have money to invest in a business… but I can’t seem to GIVE it away.”

I suggested that if he was serious about giving it away, I would be more than happy to provide him with the address to my Post Office Box, and then I asked how much we were talking about.

“Ten Thousand Dollars… and I know EXACTLY what I WANT to do with it… I’ve just got to get in to see enough people… to CONVINCE enough people… that I’M RIGHT about this.”

Deja vu… all over again.

**************************************************************************************************************

I ball-parked an estimated that, to make a real financial impact, it would likely require several hundred thousand dollars, not ten thousand… but that was the least of my concerns.

Over the next twelve to fifteen minutes, I asked a Bob a number of questions, and then listened intently as he answered…

“Well, let me tell you why I wouldn’t…”
“The reason I want to do it my way is because…”
“Yes, I know others are moving online, but I really don’t want to take the time…”
“I already thought of that, but I really have made up my mind to…”

And the clincher…

“I know the customer’s important, but let me tell you what’s important to me…”

He actually said that? Yeah… pretty much.

And he’s not alone. Many businesses do what they do, the way they do it… simply because, well… that’s how THEY want it.

Yes, the status quo is fairly secure in American business today. And if history is any judge, it will likely remain so in the future. In fact, I suspect I’ll hear from Bob again in about five years… and I wonder what will have changed.

 

In the meantime… I wish you continued success and impact!

 

Questions:

If you knew exactly what your customers were looking for… would you give it to them?

What if it required changing your entire business model or product line?

Are such ideas that challenge the status quo encouraged in your organization?

Is your team’s environment safe, and free of ridicule?

How open to change is the environment at your fiercest competitor?

 

Photo Credit:

soundman1024

Share

{ 0 comments }

Leadership

If we understand “leadership” to be the act of influencing the actions, behaviors, or outcomes of people and their circumstances… then we could agree that leaders exist at one level or another throughout society.

To be sure, within about 45 seconds, you or I could easily identify the “leaders” at any event… whether it be an after-hours business function, a gathering in your local church fellowship hall, or a group of school children on the playground.

Spotting people of influence is simple.

You see, leaders always attract the attention of other people, and their thoughts, feelings, and actions carry added weight… increasing the likelihood that the others will think, feel, and act in a similar fashion.

Now please understand… the fact that someone possesses the ability to influence… and the desire to lead… DOES NOT make them a good leader.

Certainly, history is replete with examples of leaders who were INCREDIBLY EFFECTIVE at leading their followers into VERY NEGATIVE circumstances and behaviors.

**************************************************************************************************************

So, back to the question I received earlier this week: “Do you believe that while a person is homeless, jobless, living on the streets; he/she is also capable of being an effective and positive leader?”

Several points must be made.

The first is the distinction that exists between what is possible… and what is likely. I certainly believe that “all things are possible”. On the other hand, I DO NOT believe… that all things are probable.

Next, one of the tests of good leadership is the measure of how many people are better off because of the relationship. However, a BETTER test is how many followers are making the transition to leadership roles themselves.

Good leaders MUST move up. Those who are not willing to grow, cannot pull others up with them.

Further, true leaders set examples that elevate and inspire their followers to improve and achieve. Remaining homeless and jobless in America is not a leadership quality… it is a threat to the physical, financial, spiritual, and emotional lives of those who have entrusted their care into the hands of the leader.

Remember, the question specifically asked about being both an “effective AND positive” leader.

**************************************************************************************************************

A few final thoughts on this question… tomorrow.

 

Takeaways:

Leaders influence others.

That influence is not necessarily positive.

All things are possible… not all things are likely.

Leaders improve circumstances… and bring others with them.

The real role of leadership is to raise up more leaders… not attract more followers.

 

Photo Credit:

Hamed Saber

Share

{ 4 comments }

Leadership

I was once very close to a musician who played the blues.

No, that’s not really accurate… HE LIVED the blues.

It was all part of his desire to reach the lost through music… through connection… through ministry. He was going to the street… to look the people in the eye…
to lead them with authenticity.

At least that’s how it started.

However, it wasn’t long and HE was being led… into drugs… alcohol… theft… you name it. His somber plea for help came two years later in the form of a phone call from a homeless mission on the O.B.T.

Orlando’s Orange Blossom Trail is widely regarded as one of the most dangerous places to live in the nation, and he had become part of its culture. Chain smoking through the tears… he described his heroin and cocaine addiction… his depression… and the hepatitis that he had received from a friend.

Would I call his parents… would I send him money… would I help him get off the street?

The answers were yes… no… and yes.

**************************************************************************************************************

Another story… please.

When Augustine got out of the service after WWII, he took a job on the road as an insurance salesman. The travel was extensive.

As he spent more and more time alone, he began to drink heavily. What started as an issue… now became a serious problem. A short time later, he would be diagnosed with alcoholism.

This had three highly negative effects:

1) He lost his job
2) He lost his home
3) He lost his family

Imagine that… and all without the help of country music!

One winter morning at the height of his despair… he was on the street, in the cold… and had given up on his future. He considered taking his own life. That very day, while warming himself in a public library… he was inspired by the ideas in a book… ideas that would completely change his thinking, and the course of his life forever.

Augustine “Og” Mandino would become one of the greatest success authors of all time, writing such classic works as The Greatest Salesman in the World and A Better Way to Live.

These, along with twenty others, have sold more than 50 MILLION copies, and his leadership seminars and retreats still train thousands… almost 13 years after his passing.

**************************************************************************************************************

Questions:

Must a leader live the life of their followers in order to have influence with them?

What is the difference between, “Been there… done that,” and “Still there… doing that,” and what impact would each scenario play in a leaders ability to lead.

More in Part III… tomorrow.

 

Photo Credit:

comedy_nose

Share

{ 0 comments }

Leadership

Yesterday afternoon, I received a message from Laurie Zieber, a friend who leads an important and powerful women’s ministry in the great State of Texas.

Her question was, “Do you believe that while a person is homeless, jobless, living on the streets; he/she is also capable of being an effective and positive leader?”

An easy enough question… requiring a simple “yes” or “no” answer.

And yet, throughout dinner last evening, and during the two meetings that followed… I found myself thinking about her question.

In fact, soon I was asking additional questions of myself.

For instance, what ARE all the factors that would lead someone to live on the street? And what developments, ideals, or difficulties could lead a leader there? Furthermore, why would they elect to stay in that position?

Is there substance abuse involved… or maybe depression or mental illness? And just WHO or WHAT CAUSE are they attempting to lead from that platform?

My thoughts tomorrow… I’d love to hear yours.

 

Photo Credit:

Alex E. Proimos

Share

{ 1 comment }

Beat The Rush…

by Steve Buelow

Leadership

Okay, so here’s the question of the day…

We’re about half-way through August… what percentage of the population is now formulating goals and plans for 2010?

Answer… the same percentage of the population that will nail the goals they set.

Yeah… I know.

Football season is still four weeks away…. but that’s how it works.

You see, studies show that the average American will set their New Year’s resolutions during the week after Christmas.

Typically, these fall into one of five areas:

1) Losing weight
2) Quitting a bad habit
3) Improving their finances
4) Improving their relationships
5) Engaging in a form of personal or spiritual growth.

Studies also show that, for most people, such goals are pretty easy to set… they’re the same ones they missed last year.

Ouch.

**************************************************************************************************************

Let’s agree to change that for 2010… and every year thereafter.

It CAN be done… however, it’s likely we need to start now. For example… as a family, we are planning to set goals for 2010 in the following areas:

1) Spiritual – alright, so I know I may lose some of you on this one, but… it is, what it is. The most successful people I know are focused on issues much bigger than themselves… and on purposes that transcend their time here on earth. Period.

2) Family – experiences that reinforce our values, advance our vision, create memories, and positively impact our future.

3) Health – activities that promote our mental, emotional, and physical well-being
and vitality.

4) Personal growth – targeted improvement of skills and abilities.

5) Social – actions that improve relationships with friends, and the community.

6) Financial – continued creation of multiple income streams that will support important causes, missions, and charities.

7) Business – issues of sustainability, reputation, and value.

Now, I tend to get pretty manic sometimes… but there’s no way that all that is going to get sorted out during the last week of December… guaranteed.

**************************************************************************************************************

So, here’s a suggestion.

Take the next six weeks or so and figure out just what is important to you and your loved ones. You may use my categories, or… your goals may be completely different.

Next, ween your list down to just those things that MUST happen in 2010. In other words, your “A List”.

Finally, spend the ENTIRE fourth quarter eliminating every obstacle, rearranging schedules, and putting together the resources and plans to absolutely nail the missions and objectives that define your life.

Simple steps… and a little preparation… to allow you to hit the ground running in January… and make 2010 a year of impact and influence in your home, your business… and in the lives of others.

Happy New Year.

 

Questions:

What goals did you have coming into this year that you totally nailed?

Are there any goals that you missed, or on which you have seriously fallen behind?

What are some of the differentiators between those you’ll hit… and those you won’t?

 

Photo Credit:

LeSmou Imperator

Share

{ 1 comment }

Unbelievable…

by Steve Buelow

Leadership

So, here’s a story from A DECADE AGO that still brings a smile to my face every time I think about it. Need proof?

I’m smiling right now… see?

Back about 1999, I was speaking with the CEO of one of our vendors… just a peer to peer discussion about politics… business… and life.

You see, we had developed our relationship over the previous twelve years or so… and he relied on me as much for my coaching advice, as he did for my company’s business.

The reason? Well, we had both gotten married about the time we met back in the late 80′s… and HIS marriage was on the rocks. Big-time.

But alas… I digress.

In any event, we often talked about anything and everything… and this day was no different.

When the conversation turned back to business… I asked about a new service-line they were offering. Specifically, I wondered about realistic delivery times, as well as what guarantees he would be comfortable making in light of competitive pressures in their industry.

There was a reason for my questions.

It just so happened that I had received a “form letter” earlier that day from his sales department… a letter which made claims that, at best… bent the truth. At worst, they were grounds for libel. And I knew that had my friend seen this letter, he would NEVER have approved.

So, here’s how the next three or four minutes went…

Without him knowing that I was reading from HIS COMPANY’S letter, I asked, “How would you respond to the following claims if competitor So’n So made them?”

He thought they DID make them.

“They are just such lying weasels…” he said. “NOBODY could make such statements and be serious. It’s ridiculous… UNBELIEVABLE!”

I stopped him with the truth before he went any further… I knew he’d want to know.

**************************************************************************************************************

We get used to taking advertising and marketing with a grain of salt… there’s just so much out there that is simply… unbelievable.

And the web environment is no better.

My Twitter account, like yours, is jam-packed with spam and wild claims about everything imaginable. So much so, that I give the spammers free reign of the Direct Message section on my home page, rarely giving it more than a glance.

So a message like, “Get 100 FREE followers every day on auto-pilot!!” means nothing to me… I already get 300 a day, thank you.

Or how about this one: “I just got 4000 followers using this tool!!” I went to his home page… he had 176 followers… total. Even without a calculator, that doesn’t seem to add up to me!

My favorite this week was a tweet claiming the sender picked up 16846 followers in 90 days using a Twitter version of the “Chain Letter.” The next day I clicked on her account name… her page had been suspended by Twitter for “Suspicious Activity.”

Doesn’t impress as a sound or sustainable business model.

In fact, it seems rather… unbelievable.

 

I look forward to speaking with you.

 

Question:

If a competitor made the claims you’re making… would you believe them?

 

Photo Credit:

jbcurio

Share

{ 4 comments }

Leadership

I once read a study that claimed that in the course of every human life there are two or three absolute game-changing… life-altering moments that could radically and positively transform that person’s existence from the ordinary… to the extraordinary.

In every life? Yeah… pretty much.

Somewhere, somehow, people have figured out how to take the right population sample and the right questions and come up with these survey results that, remarkably enough, seem to stand on their own.

These are very different from the admittedly informal (and sometimes bias) surveys that I conduct from time to time… you know, where I ask the next five people I see the same question and then extrapolate the results over the entire population…

But I digress.

So back to this study. It doesn’t matter, they said… your race, creed, or economic strata. Nor does it matter if you drive a Porsche or a Plymouth, or live in the suburbs, the inner city, or the plains of the Serengeti… during the span of years, several crossroads will be reached… and the right decision could change everything.

Opportunity.

************************************************************************************************************

It is interesting to note that there was one main common denominator in every situation. At the crossroad… in the middle of the opportunity, there was… another human being.

Imagine that.

People… involved with other people… creating opportunity. You see, it is impossible for us to grow without opening the door for others to grow also. In fact, I can trace every good thing that has happened to me… every grand and glorious opportunity… to my interaction with other people.

A parent… a teacher… a mentor or preacher. A friend or neighbor, my wife or daughter.

Even total strangers.

I’ve had bosses who taught me… authors who inspired me… coaches who drove me beyond anything I thought I could ever accomplish. And the desire and ability and passion that was sown into me by others showed up… at each crossroad.

“Now wait a minute, Steve… your describing many crossroads… many opportunities… and the survey spoke of only two or three game-changers in a lifetime.”

I know, I know. I didn’t say I agreed with all their conclusions… because I don’t. In fact, I actually believe that opportunity is waiting around virtually every corner.

Every corner? Yeah… pretty much.

************************************************************************************************************

One final piece.

The study concluded that when arriving at the crossroad… at the critical moment of opportunity… over half didn’t recognize that that’s where they were. They stood face-to-face with their future, and could not see the possibilities that were in front of them.

But here is what’s REALLY sad.

Of the remainder… of those who recognized the opportunity… most were too afraid to proceed. The solution to their problem… the answer to their prayer… was knocking at the door, and fear kept them from answering.

And that leaves me wondering…

 

Questions:

Who has come into your life recently, and what are the chances they are part of the answer you are seeking?

How many opportunities have gone to someone else… simply because you didn’t take the time to speak with someone who was put in your path?

What happened the last time you were at a life-changing crossroad? Would you be in a better or worse place had you taken the other path?

What is the number one change you would like to make in your life right now?

Do you know who could help you? Are you prepared? Scared?

What opportunities are you creating for others right now?

Can they see them?

 

I look forward to speaking with you.

 

Photo Credit:

AndYaDontStop

Share

{ 1 comment }

Leadership

“Hey Pete, I’ve got a couple business ideas I’d like to run past you… when can we talk?”

The year was 1986, and I was in the final planning stages of launching a company that would soon come to dominate the staffing landscape in this area for much of the next twenty years.

Of course, no one knew that then… the only thing I was sure of was that I had belief in our team, and what we were about to do.

And Pete? Well… I had two items on the agenda when I met with him.

First, I felt he had excellent people skills and thought he’d make a great addition. The question was whether he could envision leaving the security of the job environment to lay it all on the line in a business of his own.

He couldn’t.

So I brought up point number two. I needed to raise about a quarter of a million dollars, but at twenty-six years old, my only assets were my strong will and a handful of great ideas… oh yeah, and a 1976 Ford F100 pickup that looked like it had hit a couple of trees… because it had.

Ahhh, the memories… but I digress.

One thing was certain… because I was in no position to dictate terms, I was willing to allow people to invest at whatever level they were comfortable.

I was also, for that matter, willing to pay whatever interest rate I needed to pay… and if Pete wasn’t interested in coming to work on the project, I thought, maybe he was interested in investing.

He wasn’t… no one was.

**************************************************************************************************************

Well… almost no one.

The first $10,000 was the most difficult… but there is always money available to back good works. Then came a boost to $70,000 and then $170,000 more. All on a signature… and my promise to repay.

And repay we did.

In fact, we paid it down early… in effect giving a premium on various portions of the money borrowed. Yes, it was a good investment for those who saw the opportunity… but what about those who only saw the risk?

Well, interestingly enough… many of them found a way to stay in the information loop. I guess they were always wondering what would have happened if they had gone ahead with it.

Especially Pete… and thirty-three months later as we paid off the remaining debt, he found out.

At that time, he made the comment that if I ever ran into another business opportunity that he could be part of… he’d REALLY appreciate it if I’d tell him about it. I said I would.

And ten years later, I did…

 

Photo Credit:

Chi King

Share

{ 1 comment }