As the cost of Traditional Advertising and Mass Marketing continues to rise, New Media is quietly connecting producers and consumers and deepening their relationships… all at the speed of light, and at a price point fast approaching zero.
That’s the good news.
Now, if you happen to be working with a company that hasn’t quite figured this out yet, then I guess that would be known as… yes, the bad news!
Oh well, C’est la vie…
I’m happy to report that over the past 24 hours I have been approached by several people who wanted to speak with me about the article we published yesterday on Mass Marketing.
Based on those conversations, I thought I’d upload this video that we recorded recently regarding the transition from Traditional to New Media!
I hope you enjoy it, and would love to hear from you.