Tag: best customers

Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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No Thanks, I’m Just… Researching.

Posted on by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Merry Christmas 2008

Posted on by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…
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Your best customers…

Posted on by Steve Buelow

You would love to have me for a customer. It's not just because of the volume of stuff I would buy, though of course that's important to you. And it's…
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What’s the difference…?

Posted on by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part II

Posted on by Steve Buelow

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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I Wonder What’s His Angle…? Part II

Posted on by Steve Buelow

Yesterday, I wrote of thoughts that were inspired while watching one of the classic movies of all time.  You can scroll down to read it, or just click here to…
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