Tag: competitors

No Thanks, I’m Just… Researching.

Posted on by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
Read More

Turning Rants Into Raves…

Posted on by Steve Buelow

I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…
Read More

Do You Know Your ABC’s…? Part III

Posted on by Steve Buelow

One of the most common frustrations I hear from small business owners is that their employees just don't treat the business with the same degree of care that the owners…
Read More

Do You Know Your ABC’s…? Part II

Posted on by Steve Buelow

Okay, so if we are committed to assembling a marketing dream team in 2009, we better get started. The core of the team is going to be... the team. Oh...,…
Read More

Do You Know Your ABC’s…? Part I

Posted on by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
Read More

What’s the difference…?

Posted on by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
Read More

Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
Read More

Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
Read More

I Wonder What’s His Angle…? Part II

Posted on by Steve Buelow

Yesterday, I wrote of thoughts that were inspired while watching one of the classic movies of all time.  You can scroll down to read it, or just click here to…
Read More

Is It Really Time To Hunker Down…?

Posted on by Steve Buelow

As it gets cold again here in Wisconsin, I find myself thinking back a few months to when it was just getting warm again in Wisconsin! The Friday before Easter…
Read More