customer experience – Page 2

Tag: customer experience

No Thanks, I’m Just… Researching.

Posted on December 28, 2008 by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…

‘Tis The Season…

Posted on December 27, 2008 by Steve Buelow

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…

Black Friday Redux & Post-Christmas Musings

Posted on December 26, 2008 by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…

Merry Christmas 2008

Posted on December 25, 2008 by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…

Turning Rants Into Raves…

Posted on December 24, 2008 by Steve Buelow

I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…

Your best customers…

Posted on December 23, 2008 by Steve Buelow

You would love to have me for a customer. It's not just because of the volume of stuff I would buy, though of course that's important to you. And it's…

Do You Know Your ABC’s…? Part II

Posted on December 21, 2008 by Steve Buelow

Okay, so if we are committed to assembling a marketing dream team in 2009, we better get started. The core of the team is going to be... the team. Oh...,…

Do You Know Your ABC’s…? Part I

Posted on December 20, 2008 by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…

What’s the difference…?

Posted on December 19, 2008 by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…

Is It Really Just About Price? Part I

Posted on December 16, 2008 by Steve Buelow

Okay, so early this morning the temperature where I live in Green Bay, Wisconsin was -6 degrees, with a -30 degree wind chill. For those who live in climates where…