Tag: customer

Value Vs. Values… Part 1

Posted on by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Unlikely Competitors… Part IV

Posted on by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part III

Posted on by Steve Buelow

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Unlikely Competitors… Part I

Posted on by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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What Are You Worried About…?

Posted on by Steve Buelow

So, I'm watching a wildcard game last night between Indianapolis and San Diego, and suddenly something catches my attention. Now, I don't have a dog in this fight... or in…
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Be It Resolved…

Posted on by Steve Buelow

Let's say you have the choice of billing your customers for a membership fee of $50 on the 1st of each month, or $350 for the year if they pay…
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