Tag: customers

Do You Know Your ABC’s…? Part I

Posted on by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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What’s the difference…?

Posted on by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part III

Posted on by Steve Buelow

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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Can I Be Direct…? Part I

Posted on by Steve Buelow

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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I Wonder What’s His Angle…? Part I

Posted on by Steve Buelow

As this is being typed, I am watching the 1954 classic, White Christmas; I love that movie. You may remember that toward the beginning, the characters played by Bing Crosby…
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Is Bigger Always Better…? Part III

Posted on by Steve Buelow

You can get very big by staying small. In a previous post, I talked about turning around a company with my desire to stay local. Here's how we did it:…
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Is It Really Time To Hunker Down…?

Posted on by Steve Buelow

As it gets cold again here in Wisconsin, I find myself thinking back a few months to when it was just getting warm again in Wisconsin! The Friday before Easter…
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And If The Competition Jumped In The Lake…?

Posted on by Steve Buelow

"But Mom... everyone else gets to go! Bobby gets to go!!!" "And if Bobby jumped in the lake... would you jump in too?" my mother calmly asked. I hated that…
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