Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
One of the beauties (or curses) of small business is the extent to which it is typically intertwined with our personal lives. I recently spoke with someone who challenged this…
We often speak here about small business leadership and marketing principles for three reasons: 1) It's the theme of this blog and I don't want to get in trouble with…
I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…
Why are some bad habits so hard to break?And what about positive traits that we desire...why are they often so elusive? Our habits, for better or worse, are strong indicators…
As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…