Tag: small business owner

Big Business vs. Small Business… Part I

After wrapping up a conference call on the subject of business leadership and values, I received two questions which I'd like to answer here. To paraphrase: 1) Why do I…
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Relationship Basics… Part I

Here are the first two sets of numbers I measure when evaluating the health of business relationships: 1) How much of the current year's business is repeat business? 2) How…
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Value Vs. Values… Part 2

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
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Is This Place Safe…? Part II

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…
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Is This Place Safe…? Part I

"How's your safety record?" This could be a question you'd expect from a Worker's Compensation specialist... but it's not. It could be referring to the physical environment of your workplace...…
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Unlikely Competitors… Part IV

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part II

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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